What 5 Types of Content Make the Internet a Better User Experience?

When I posted the following slideshow on Yahoo! Contributor Network’s Associated Content, I forgot that there really are five types of content. Ironically, the fifth type is “Slideshows.”

Here is the information from that slideshow, “The Four Types of Content on a Website,” plus the fifth, which is “Slideshow.” I will cover it at the end with a screenshot of my Associated Content slideshow.

Slide1

The Four Types of Content on a Website
John R. Aberle
© 2011, John R. Aberle

To get the highest search engine ranking you can, you need more than just written articles.

Slide2

Search Engine Ranking Basics – 1
John R. Aberle
© 2011, John R. Aberle

Search engines see content as more than just written articles. The reasons driving this are that
• Google, Yahoo! and Bing are all concerned about making the Internet a better user experience
• They also want to make it accessible to more people

Slide3
Search Engine Ranking Basics – 2
John R. Aberle
© 2011, John R. Aberle

In a presentation on the YouTube API blog, three presenters covered “The YouTube Caption API, Speech Recognition, and WebVTT captions for HTML.” Naomi Black of the Accessibility Engineering team showed a graph for the world population on the Internet by country. She said that the number of people on the Internet who are deaf and hard of hearing in the United States alone is more than the population of Canada.

Slide4

Search Engine Ranking Basics – 3
John R. Aberle
© 2011, John R. Aberle

So the need for different types of content is significant.
What are the benefits to you to care?
– You will reach much larger numbers of potential customers
– You will reach them the way they prefer to learn
– You will get improved search engine ranking because the search engines are looking for people who use more forms of content than just articles

Slide5

Search Engine Ranking Basics – 4
John R. Aberle
© 2011, John R. Aberle

Search engines look for four different types of content on a website:
• Written articles
• Images (e.g. pictures, graphics, graphs)
• Audio
• Video

Slide6

1. Written Articles, e.g. blogs
John R. Aberle
© 2011, John R. Aberle

Image for Written Articles is screen print of Aberle Enterprises blog.

Slide7

2. Images – photos, drawings, screenshots, graphs, graphics
John R. Aberle
© 2011, John R. Aberle

Screen print for Images is taken from John Aberle’s Flickr Photostream.

Slide8

3. Audio – podcasts, online radio shows, mp3 files
John R. Aberle
© 2011, John R. Aberle

Screen print for Audio is taken from John Aberle’s PodBean podcasts.

Slide9

4. Video – YouTube.com, Vidler.com,
Animoto.com, Jing.com
John R. Aberle
© 2011, John R. Aberle

Screen print for Video is taken from John Aberle’s YouTube Channel.

Slide10

Search Engine Ranking Basics Recap
John R. Aberle
(c) 2011, John R. Aberle

The four types of content on a website that will improve your site’s users experience and make it more accessible to greater numbers of prospects are written articles, images, audio files, and video. Because your are helping the search engines in their objectives, they will reward you with higher search engine ranking, which leads to more generic (free) traffic.

Slide 11

Slideshow
As I mentioned at the beginning of this article, the Slideshow is the fifth type of content on a website or blog. When I posted the slideshow on Associated Content, it was “The Four Types of Content on a Website.” I ignored Slideshow as a separate category originally because it is a collection of images.

Nevertheless, slideshows can go one step further than merely using multiple images. They can include the text on the images and/or add explanatory text. So you now have text, like an article, that the search engines can read and you have the attraction factor of a series of pictures or images.

Your Internet marketing goal, especially with your blog, needs to be to make the Internet a better user experience. There are five types of content which do that: articles, images, audio recordings, video recordings, and slideshows. The more types of content your use, the more effectively you will contribute to making the Internet a better user experience. In return, the search engines will reward you with better organic search ranking.

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Building your profits through strong relationships,

John

John R. Aberle

Article Source: “The Four Types of Content on a Website,” John R. Aberle, Yahoo! Contributor Network, Sep 14, 2011