Use Writing to Become an Authority While Earning Money Online from Home

By John R. Aberle | Small Business Management

Jun 06

Jill has twenty-five years of experience in the business world as a general manager. Now with retirement just ten to fifteen years off, she is beginning to think about using her business experience as a consultant. Her challenge is that she isn’t recognized as an authority, like a book author or a writer with a byline in a newspaper.

John Aberle at Sorrento Grille Laguna Beach

Initially she put off applying for her own byline with Examiner.com because $.001 per page view just doesn’t seem like it’s worth the effort. The eye opener came about when she asked herself why she really wanted to write in the first place. Was it strictly for the money? Or did she want to start earning money online from home while she builds her voice as an authority?

As Jill’s focus was really on establishing herself as an authority, earning money online from home was a side benefit. If your goal too is to earn money online as you develop recognition as an authority, then look at these examples of getting paid to write online.

While there are many sites willing to let you develop your writing voice, most do not pay you. Many people write articles and submit them to EzineArticles.com so that blog writers can use their content free in exchange for spreading the word about them in their Resource Box.

In contrast, on Examiner.com, you have a byline profile instead of a resource box at the end of your article. And you actually get to earn money from your online articles while you establish your reputation. Best of all, you have direct control over your income because you can influence how many people will look at your articles.

Here are scenarios on how your payment on page views can grow your income as you increase your readers on Examiner.com.

Examples of Income from Page Views

Example One

Keywords that get an average of 500 visitors per month from generic search – two posts per week = 8 posts per month- average of two additional articles read from your recommended list of your articles

  • 8 posts x 500 visitors = 4000
  • Total articles read per visitor (original + 2 recommended) = 3
  • 3 x 4,000 = 12,000 per month
  • 12,000 x $.001 = $12

Example Two

Keywords that get an average of 1,000 visitors per month from generic search – four posts per week = 16 posts per month – average of three additional articles read from your recommended list of your articles

  • 16 posts x 1,000 visitors = 16,000
  • Total articles read per visitor (original + 3 recommended) = 4
  • 4 x 16,000 = 48,000 per month
  • 48,000 x $.001 = $48

 Example Three

Now figure that you have 5,000 Facebook friends, 40,000 Twitter followers and 5,000 people in your Google+ circles.

  • 5,000 x 16 posts = 80,000 per month
  • 80,000 x $.001 = $80
  • $80 x 4 page views per visitor = $320

Additionally, you have an email list of 50,000 people. Assume that you get an exceptionally high open rate of 50% because you have a very loyal community. That means you can add:

  • 50,000 x 50% = 25,000 viewers
  • 25,000 times four page views per visitor = 100,000 page views
  • 100,000 page views x $.001 per page views = $100
  • $48 + $320 + $368 + $100 = $468 per month

Things You Can Change to Increase How Much You Get Paid to Write Online

As you can see, you can increase your income by growing your readership, i.e. page views. The following are some of the variables that affect your earnings:

  • Number of readers from generic search (improving your use of keywords)
  • Number of friends, followers, and people in your circles
  • Percentage of  people who could potentially read your tweets and status updates who actually view your posts
  • Number of articles you post per month
  • Number of your other articles followed up on (i.e. pages read per visit) by each reader
  • Size of your personal mailing list and responsiveness of your list
  • How consistently you write

 Are Large Numbers of Twitter Followers Realistic?

Some people may think that these numbers are unattainable. Like Jill, I did too until I started looking at numbers from people Twitter recommended I follow. If you actively start adding to your Twitter followers, you will quickly find people with numbers greater than what I used in the above examples.

  • 92,330 followers
  • 100,075 followers
  • 202,215 followers
  • 244,295followers
  • 142,590 followers
  • 150,041 followers

Note: On Tuesday, May 21, 2013 none of these people were movie stars or politicians.

 

Getting started in your niche, it is essential that you develop your reputation as an authority. While your own blog should be part of your marketing, you can also apply for your own Examiner.com byline. In this way you are earning money online from home as you use your writing to become recognized as an authority. Furthermore, you leverage their vastly superior traffic, page rank, and Alexa ranking to help you build your credibility.

Building your profits through strong relationships,

         John

 John R. Aberle, Aberle Enterprises

Share and Enjoy:
  • Print
  • Facebook
  • Twitter
  • Google Bookmarks
  • Add to favorites
  • email
  • LinkedIn
  • PDF
  • RSS
  • del.icio.us
  • Digg
  • StumbleUpon
  • Technorati
  • Tumblr
Follow

About the Author

I have a strong love for small businesses, especially brick and mortar companies. After an 18-year career in sales and marketing, I started my own service company, which I grew in both sales and profits for the first five years. In my sixth year, the bottom dropped out of the printer market such that it made more sense to sell my assets and return to Southern California. There I went to work for an international small business consulting company. I spent over three years on the road with them helping small businesses to become more profitable and better managed. I then started my own company specializing in sales and marketing consulting, coaching and training. My emphasis is on heart-centered, relationship selling that empowers prospects to make their own choices.