Use Blogging Toolbox to Create a Custom Computer Glossary

By John R. Aberle | Internet Marketing

May 01

The first rule of effective copywriting and blogging is to build a relationship with your prospects. You want to talk to what it is that they want to fix or change. In as much as you are the expert, you will probably have some terms that you ideal customers don’t understand. That’s where Steve Holmes’ Blogging Toolbox can rescue you.

Image of Blogging Toolbox logo for “Use Blogging Toolbox to Create a Custom Computer Glossary”

The Blogging Toolbox includes the MyInstantGlossary module that allows you to build a custom computer glossary to fit your needs.

  • Define terms
  • Define synonyms
  • Add an Opinion

Define Terms

The whole goal of writing an article, ad or blog post is to communicate. If people are puzzled and confused by terms you use, they are likely to quickly leave your site and go elsewhere for information. Obviously, you want to write in the simplest terms possible and avoid jargon. Nevertheless, there are times readers might think they know what a word or expression means, but how you are using it is slightly different.

Blogging Toolbox enables you to define terms the way you use them in the context of this post. For instance, soft sell sales can mean to come across more gently even though you are still focused solely on closing the sale, a hard sell technique. Or, soft sell can mean a relationship selling technique of building the relationship first, uncovering the prospects’ needs the helping customers buy. In the second meaning, you serve first so they come to know, like and trust you.

Define Synonyms

On Internet searches, singular forms, e.g. “glossary” and plural forms, e.g. “glossaries” are two different searches. Past tense and present tenses are distinct from each other, e.g. “searched” versus “searches.” Another use would be to cover misspellings and different spellings. “Aberle” is different from “Aberly,” which is the most common misspelling of my name. Different spellings include especially hyphenated words as opposed to non-hyphenated.

A Recap of the Uses for Synonyms

  • Singular and plural forms of the word
  • Past tense and present tense of a verb
  • Misspellings of your name
  • Different spellings

Add an Opinion

You can put your own spin on a word’s definition or use though you will have happier readers if it is obvious to readers that this is your opinion. Nevertheless, an opinion can add color and interest to a term’s definition.

Benefits of Using Blogging Toolbox’s MyInstantGlossary Feature

  • You build a stronger relationship with visitors because you show you understand them and their needs
  • The glossary gives you an automatic internal link to that keyword
  • Because your definition is relevant to the visitors’ original searches, creating your custom glossary should improve your page views per visitor and average time on site

While MyInstantBlog.com has a free version of this tool, some of the features described above are limited in the free version. For instance, there is a cap of 25 terms in the glossary. Additionally, the synonym feature requires the Pro version. This is such a powerful tool for developing stronger relationships; the Pro version is worth the investment.

Using MyInstantGlossary to add your own custom computer glossary to your posts your prospects you care about them and really want to help them understand. The side benefits to you are that the automatic internal links, longer average time on site and increased page views per visitor will improve your search engine ranking too. Whether you get the full Blogging Toolbox or settle for only the MyInstantGlossary module, start creating your custom glossaries now.

Finding Fulfillment through Your Business,

               John

John R. Aberle

Your Retiree Business, Brought to you by Aberle Enterprises

 

P.S. Start building stronger relationships with your prospects by creating a custom computer glossary using MyInstantGlossary, one of the eight powerful tools in Blogging Toolbox

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About the Author

I have a strong love for small businesses, especially brick and mortar companies. After an 18-year career in sales and marketing, I started my own service company, which I grew in both sales and profits for the first five years. In my sixth year, the bottom dropped out of the printer market such that it made more sense to sell my assets and return to Southern California. There I went to work for an international small business consulting company. I spent over three years on the road with them helping small businesses to become more profitable and better managed. I then started my own company specializing in sales and marketing consulting, coaching and training. My emphasis is on heart-centered, relationship selling that empowers prospects to make their own choices.