This point is especially relevant to authors. When readers love your books, they look forward to your announcements and your emails, especially if you include content or information on the characters, back story, or upcoming books. Successful authors on Author Hangouts stress that a mailing enables you to stay in touch with your readers, whatever happens in the book industry.
The same principle applies to you if you are a consultant, entrepreneur, or small businesses. Stay in touch with your clients and customers. Remind them regularly of the value that you bring to the relationship. Prove your expertise by publishing simple to understand stories about how your products or services made another customer’s life better. Turn a technical issue into something easy to understand. You’re building a relationship so they will know, like and trust you.
And keep it relatively short. One of the great things about using the RSS feed is that it can provide an excerpt, i.e. a snippet of the whole article. Then if it catches their attention they can click on the link to read the whole post on your website.
In marketing terms, this allows you to stay top of mind. You may have a good relationship but failing to stay in touch means that you aren’t relevant when they want to buy.
The beauty of using RSS feeds with your autoresponder is that your email host, like MailChimp, can send out the excerpt of your article when it is published. This means that you get to automatically turn your posts into emails saving you time and effort to send it. This keeps you “top of mind” with your customers who because of the value you put in each post and email, will actually look forward to your communication.
Building your profits through strong relationships,
John R. Aberle, Scriberle
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