Have you ever been burned by forwarding a warning of some threat to your friends only to discover that it was a hoax; sometimes they are called urban legends. After you get over your embarrassment at having forwarded a fake headline to your family, friends and business associates, you probably felt like I did,” but it sounded so plausible.” The really bad part of this is that there exists a lot of misleading and wrong business information on the Internet too. In sales and marketing, it may just be dated, what I call old school or hard sell.
One of the ways I’ve found to find heart centered, soft sell sales and marketing material is to rely upon the advice of other people in my industry whom I trust. They are trusted advisers because I feel we have similar values, especially our mutual commitments to heart centered, soft sell sales and marketing.
As I mentioned, much of the sales and marketing information on the Internet still uses hard sell sales techniques. Here’s the tough part, what makes me pause and wonder sometimes where someone fits. Some Internet marketers have become really smooth and somewhat in tune with the times. I call them the soft hard sell salespeople. They sound soft until you discover that their motivation is strictly based on “How much money can I get” without regard for the prospect, customer or client. If you prefer heart centered sales and marketing, your goal is to understand your prospects and then help customers buy.
If you would like access to some books, and occasional tapes or CDs/DVDs, that you can trust to give you good advice, please check out our new Aberle Enterprises Associate Store (dropped when Amazon dropped us as affiliates) provided by Amazon with books I’ve selected for you. Be aware, though, that the “Similar Items” in the right sidebar below my categories are selected by Amazon, not me. They may be well worth reading, but choose them at your own risk.
I definitely hope you find some of the books in my Amazon associate store valuable and interesting. I would love your comments on them. My goal is to provide trusted advice for you on heart centered sales and marketing. And as those don’t stand alone for most businesses, I’m including trustworthy books in management, customer service, leadership and creativity.
I also invite you to check out my page called Aberle Enterprises Reading List.
My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. Until June 11t, 2012, it is available at its introductory rate of $.99. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.
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