Three Heart Centered Sales and Marketing Sites

By John Aberle | Sales and Marketing

Aug 12

Picture of Aberle Enterprises aStore screen

Aberle Enterprises Reading List on Amazon Affiliate Store

If you read my previous blog, “HostGator Shines as a Host for WordPress Blog” you know that I moved this blog to HostGator. Well, I also moved Aberle Consulting to HostGator too. Then I set up my new hub site, Aberle Enterprises.

Each of these sites has related but slightly different purposes.

  • Aberle Enterprises is my hub for marketing other products and services I’ve found helpful to my sales and marketing. In most cases, they will be people I feel practice heart centered and soft sell sales and marketing themselves. On occasion, I will also recommend someone who has such valuable information to impart that I will share them too even though I am not comfortable in my own mind that they are soft sell. I will do my best to caution you when that is the case and explain why I recommend them anyway.
  • Remember that the defining difference between hard sell and soft sell is whether your emphasis is on the sale and commission or profit first or on helping the customer buy what he or she wants and needs with the sale coming after you understand the customer’s desires.
  • Besides books, I’ll recommend e-courses, ebooks, teleseminars, and seminars or conferences that I believe can improve your sales and marketing knowledge and skills – when applied.
  • I will also market my own books and courses here. Watch for Ban Cannon Fodder in Sales Management – coming soon.

Picture of Aberle Consulting website with 1st video

John Aberle posts first YouTube video on Aberle Consulting site

  • This blog, Help Customers Buy, will continue to be my primary site for blogging or writing articles on heart centered, soft sell sales and marketing. In addition, I will write about social networking, social media, Internet marketing, and traditional marketing.

All three of these sites are dedicated to promoting heart centered, soft sell sales and marketing. I want to help you connect with your prospects or prospectors and customers so that you too can find selling fun, fulfilling, and mutually rewarding.

When something I share with you strikes an “ah ha” moment for you, please share it. The purpose of business is making sales. The purpose of heart centered business is listening first so as to make sales that help customers buy products and/or services which solve a problem or achieve a desired outcome. Sometimes we get lucky and do both at once. So, even though the goal of all my sites is to make sales, most people who read these articles will never become my customers unless for an occasion book referral or small purchase. In these cases especially, sharing you “ah ha” moments gives me an emotional payment. It is such a joy to know that as a writer and speaker I’ve connected.


About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.