The Ideal Sales Option for Small Businesses, Especially Small Manufacturers

By John Aberle | Business Lifestyle

Jun 27

Affiliate sales can come 24 hours a day; like rain, they come unexpectedly.

Affiliate sales can come 24 hours a day; like rain, they come unexpectedly.

Here’s a number to make any small manufacturer or small business take note: Clickbank has paid affiliates over $1,294,388,522 in the company’s ten years in business. I captured this figure Friday, June 26, 2009, 11:08 PM PDT. Marketing Sherpa reported in their Affiliate Summit 2006 Wrap-Up Report that commissions would reach $6.5 billion in 2006. Those figures demonstrate the huge impact this form of Internet marketing has.

This is a way to add a sales organization of commission-only salespeople! Affiliate marketing offers a solution that small manufacturers are looking for. How do you get sales help when your average sale is so small that you can’t attract an independent rep, and you’re too small to afford a sales team of your own? Turn to Internet marketing and specifically to affiliate marketing.

Initially, I thought of affiliate marketing was only for digital products. After all, Clickbank specializes in digital product sales. Also, the first money I earned on the Internet came as a result of promoting First Step Internet Marketing to my friends and business associates. However, as I thought about it, I saw that the system to do affiliate marketing applies wonderfully to any manufacturer and to any small business.

As I looked deeper, I found affiliate programs selling products like Sony electronics, Dell computers, and other tangible products — just look at the variety Amazon sells. The beauty of it is that if you have a shopping cart program, like 1ShoppingCart (http://tinyurl.com/mxcl3x), that offers affiliate marketing, it’s fairly easy to set up and manage. Yes, you will have things to learn to do it right, and you will have to develop your network. The upside is that once you put it in place, it works for you 24 hours a day every day of the year. It becomes one more tool in your sales and marketing bag.

Small businesses need to add customers, especially small manufacturers. The challenge is how to do so with the most efficient use of your time. I believe in Internet marketing because of its ability to target you ideal customer. And one of the most powerful Internet marketing tools is affiliate marketing. It offers an ideal sales option for small businesses, especially small manufacturers. You reward people for letting them know about your products and services, no matter how small the individual sale because the effort is minimal and the sales are ongoing — and you pay only for a sale, not for every click. Try it. I think you’ll like it.

Speaking of things to learn about affiliate marketing, I’m thrilled to be able to offer a free Affiliate Training session by Judith Sherven & Jim Sniechowski and Tom Justin on Monday, June 29, 2009 at 6:00 PM PST. If you’re interested but can’t attend, register anyway so that you can get the free download to listen to later.

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About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. https://amzn.to/2BaP2AH I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.