Saturday, February 25, 2017
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Travel for vacation exposes the sharp marketer to new ideas and other business’ ways of doing things to spark your creativity for products, services and joint ventures.

Two additional examples besides the “Adventure to Santa” show how small businesses can use joint ventures. There are three keys necessary for a successful JV.

How many times over your lifetime have you visited Santa Claus before Christmas, whether to go yourself as a child or to take your own children to see him? Did they get somewhat monotonous with the basics always being the same, just some of the frills and decorations changing?  Have you ever experienced a really […]

Using your WordPress RSS feed, you can tap your autoresponder’s capabilities to automatically send out an email excerpt of your article to those on your email list saving you time and effort while keeping in touch.

Using your WordPress RSS feed, you can tap your autoresponder’s capabilities to automatically send out an email excerpt of your article to those on your email list saving you time and effort while keeping in touch.

One of the services and functions of Aberle Enterprises is to be a clearinghouse for information that can benefit small businesses enabling them to build profits through strong relationships. The following article, How small business can exploit Groupon, is one such article that can help your business with some very important insights, especially on developing a strategy for your small business marketing campaign.

This is the story of Mark and Sally, who needed business tips for success. They have a small construction business. In the past three years, they have laid off 12 full-time employees as it became obvious that construction has fallen off and wasn’t recovering quickly. The economy has been so bad, they were in survival […]

Sometimes you can learn more from an example of what not to do than from instructions on what to do. That’s the case with this post about “What can TV automotive advertising teach you about relationship selling and trust?” To learn the lesson, you need to tune in to how you respond to this example […]

I originally created this post as a page to talk about my Amazon associate store with some of my favorite books by authors I feel have important advice to contribute to your studies of heart centered business. When a friend said he had a problem finding my Amazon Store, I decided to redo this portion of my site so this is now a post and my Amazon Associate Store tab will go directly to the store.

The primary category is sales. I chose authors I feel write about primarily heart centered, soft sell sales and marketing. In Marketing, I have people who will expand your thinking about marketing. I also added a category for Management and Customer Service as well as one for Leadership and Creativity. Customer Service is core to maintaining your customer relationships. In order to achieve your business goals, you need to set yourself apart from the rest of the marketplace. I consider leadership and creativity to be important to finding your niche and your unique appeal or unique selling proposition.

There’s a marketing struggle for survival going on amongst the traditional, generally hard sell marketers. They are finding it harder to grab people’s attention and offer something new and exciting. The latest hard sell ad is a television commercial in which a discount fashion store chain shows friends conducting an intervention to save another friend from over spending on the fashions she could get for less at Marshalls / TJ Maxx. This attitude shows disrespect for customers’ judgment.

You may feel that I am making a big deal out of nothing; it’s simply advertising and a humorous effort at that. In this case, I disagree. The Marshalls / TJ Maxx TV commercial shows an attitude that is prevalent in hard sell sales and marketing: I have the right to decide for you that you need to buy my product. Because I know better than you do, I can use guilt, pressure or other manipulations to control your actions. Continue reading