Tag Archives for " business "

May 28

What Is at the Heart of a Successful Customer Loyalty Program?

By John Aberle | Small Business Management

Have you ever felt like a wallet, not a person when dealing with some customer loyalty programs? Yet others work extra ordinarily well. So, what is at the heart of a successful customer loyalty program?

Interestingly, it’s heart. It’s a matter of caring more about the people who are your customers than about getting the immediate sale. Build the relationship. Deal with the person first. The wallet will follow when they are ready.

Continue reading
Oct 15

Judith and Jim Share How to Build Your Business As You Grow Your Self

By John Aberle | Heart Centered Sales and Marketing

Bridging Heart and Marketing IV’s Keynote program tonight is “Build Your Business As You Grow Your Self.” Judith & Jim, foremost advocates for heart based, soft sell sales and marketing, will begin the main part of this virtual conference by covering the theme.

I have found most of my small business clients operate from the same attitude as most care givers. We want to provide what our customers want and need. People grow their business until they can’t handle it anymore because they didn’t grow too. If you want to someday to build your business to 50% more or twice as large or even ten times the size it is now, I assure you, you need to grow yourself to be the person able to handle that much increase without subconsciously undermining yourself to get back to your comfort zone.

Continue reading
Oct 14

Bridging Heart & Marketing 4 teaches how to build your business and grow yourself

By John Aberle | Heart Centered Sales and Marketing

Tonight at 5:30 PM, Bridging Heart & Marketing IV opens as a virtual conference. The idea of building your business appeals to all small business owners and sales and marketing professionals. However, you may never have realized that in order to increase your sales – and profits – you need to also become the person capable of handling that larger business. In other words, you need to grow yourself.

Although Judith & Jim focus on heart centered professionals, their topics and training are relevant to all heart based business people. Sales and marketing people and small business owners who put their customers ahead of immediate gains will learn the tools and techniques needed to raise their sales and profits while keeping their integrity.

Continue reading
Sep 20

Resist the Urge to Give Away Your Services

By John Aberle | Sales and Marketing

One of the biggest problems for inexperienced salespeople is to use price as their main negotiating and closing tool. If their prospects say no, they immediately drop the price hoping to magically hit a point where the prospects say, “Why not?” Then because the price was so low as to be irresistible, they buy. Frankly, that’s a pipe dream and rarely works.

It’s vital to your having a profitable business for you and your sales reps to learn how to resist the urge to give away your services. Ironically, had these green salespeople a first used heart centered approach, they probably would have gotten the sales with more profit. But this isn’t just a problem for inexperienced salespeople. Most heart centered salespeople do it too.

Continue reading
Sep 20

If No One Cares, It’s Not a Unique Selling Proposition

By John R. Aberle | Blogs and Blogging , Sales and Marketing

Have you heard marketers tell you that you need a unique selling proposition or UPS? They’re right – provided you understand what they’re really saying. Usually when we talk about unique selling propositions, the emphasis is on unique. That is, and should be, the primary point. However, at the same time, we often ignore the word selling as being vital to the USP. The really important consideration is that if no one cares, it’s not a unique selling proposition.

It either contributes to being able to make the sale or it’s really just a unique proposition, which for business purposes is useless. As the saying goes, “Beauty is in the eye of the beholder” – just so with unique selling propositions. Remember here that the customers are the ones who determine value.

Continue reading
Sep 20

If No One Cares, It’s Not a Unique Selling Proposition

By John R. Aberle | Business Lifestyle , Business Systems , cares , customers , emotional reaction , Monetize Your Business , Passion & Purpose , product knowledge , purchases , Relationship Selling , Sales and Marketing , unique

Have you heard marketers tell you that you need a unique selling proposition or UPS? They’re right – provided you understand what they’re really saying. Usually when we talk about unique selling propositions, the emphasis is on unique. That is, and should be, the primary point. However, at the same time, we often ignore the word selling as being vital to the USP. The really important consideration is that if no one cares, it’s not a unique selling proposition.

It either contributes to being able to make the sale or it’s really just a unique proposition, which for business purposes is useless. As the saying goes, “Beauty is in the eye of the beholder” – just so with unique selling propositions. Remember here that the customers are the ones who determine value.

Continue reading
1 2 3
Terms and Conditions | Privacy Policy