Suzi Defines “Sales”

By John Aberle | Business Lifestyle

Jan 28

Suzi Pomerantz on her YouTube interview, “Business Development Defined,” described the difference between networking, marketing, and sales. I was particularly interested in her take on what sales is: “Sales is really implementation. That’s when you’re out meeting people, talking to people, finding out what their interests are, finding out what they do, and how, whether or not your services can help them.” Obviously my interest is self-serving. After all, I believe the role of a salesperson is to Help Customers Buy.


About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.