Selling for the Love of It

By John Aberle | Business Lifestyle

Oct 12
People in the military take pride in giving service to their countries

People in the military take pride in giving serve to their countries

Work with Passion

There’s more to life than money alone. I know that sounds shocking from someone who trains people to sell and who considers himself a businessman. Nevertheless, for most of us, it’s true. And from my experience working with small business owners, I find that most of them have a passion for what they do. Naturally, we all want to make lots of money and be able to have the freedom and possessions it brings.

I Sell for the Love of It — When …

Still, as I was watching an Air Force commercial on TV recently, I thought about the hundreds of thousands of people serving in the U.S. Military Services – these are people who are dedicated to serving their country. Money is not their primary motivator either.

In both my experience and reading, I find that most of us work to make a living to do the things that are important to us. The rare ones among us do the work out of love for the job itself. In my case, I sell for the love of it — when I care about what I sell. I do sales training because it gives me even greater pleasure.

Despite My Love for Being an Air Force Officer, Selling Gave Me More Satisfaction

I decided in the late 1970s to get out of the U.S. Air Force. Ironically, I loved being an Air Force officer. I really wanted that military retirement too. But I saw no hope of getting into a job I would enjoy because I had put myself into a dead-end career field. So reluctantly, I left for the business world. Selling in my spare time while in the Air Force brought me more pleasure than my “day” job did.

You’ll Feel Alive and Energized Doing Work You Love

I told my children that you need to find work you love doing. Staying in a job that you hate drains your energy and sucks the life out of you. On the other hand, when you find an activity that you love, life becomes exciting. I voluntarily put in more hours learning my products and my professional skills in sales and marketing than the Air Force ever required me to put in as an instructor electronic warfare officer. While I resented any time the Air Force “took” from me, in sales and marketing, I couldn’t get enough. I even invested my own money in attending seminars and in buying books. Already while in the Air Force, I started developing sales training courses in my spare time.

It’s Fun to Help Customers Buy

I have an insatiable, curiosity so meeting prospects enables me to indulge my interests by learning from them. I’m fascinated by what’s important to them. Moreover, 9½ years in the Air Force at least hints at the fact I love being of service. I find it immensely fulfilling to provide products and services that make customers’ lives better in some way. It’s fun to help customers buy – when it is what they need and want and when the time is right for them.

Heart-Centered, Soft Sell Sales and Marketing Is Fun, Fulfilling and Mutually Rewarding

So, sell for the love of it! If you can’t find a reason to love what you are doing in sales, talk with someone to find out what’s so great about what your products and services do for your customers. If you still can’t get excited about it, find some work where you can. When you’re excited about what you do and eager to get to work, life flows so fast there’s never enough time. When you hate every minute of your job, time drags and siphons your life from you. Yes, I love traveling and dining first class, but money alone is not enough. I want the fullness of job satisfaction too. I love selling for the fun, fulfillment and mutual rewards I get from heart-centered, soft sell sales and marketing.


About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.