Americans have long been enamored with the concept of the entrepreneur, the rugged individual who strikes out on his or her own to build a business and against all odds become a smashing success and wealth. In fact, another term for this self-reliant business person is solopreneur from solo+entrepreneur. The idea behind the label solopreneur is that he or she becomes a business success by doing it all alone. But there is so much more to defying the odds than just a dream and passion. Furthermore, no one who makes it big every really does it all alone.
To address the challenges of becoming a survivor and thriver in the entrepreneurial world, Michael E. Gerber in The E Myth and again in The E Myth Revisited defined the problem as the “entrepreneurial seizure. His main solution for was to put systems in place. Another famous business author, Robert Kiyosaki pointed out in his book The Cashflow Quadrant pointed out that most entrepreneurs aren’t really businessmen or investors but rather people who are self-employed, even if they have employees. Again systems are part of what is missing in their businesses as well as delegation.
As implied with the need for systems and definitely with the need to delegate, making your business thrive requires more than yourself as a solopreneur. When you are bootstrapping the start of your business, it’s hard to see your way clear to paying for knowledgeable help. You’re operating on a shoestring to begin with so you try doing it all yourself. I myself do this with most aspects of my business trying to master a multitude of skills. Recently, however, when it came to a logo for Scriberle.com, I called in help from my nephew, a professional designer. Not only was I able to rely on the family card because Lionel Ochoa is a generous man, Dorothy, my wife, does some bookkeeping for their family so there is a bit of barter involved. The reason I fess up to this barter is to graphically make the point about the difference in quality between what I was able to do so far and what a professional designer did in a fraction of the time. In other words, there are definitely tasks that are better delegated to competent, experts.