Everybody today is under pressure to perform, to do more with fewer people. So how do you get more sales with the time, effort and money available? The key today, and always, is to focus on your ideal customer’s profile.
Everything builds from there out. No matter how good your product, your ideal niche market is something less than the entire world poplulation. So look at your best customers to help determine where your niche really is right now. One rule of thumb is that 20% of your customers account for 80% of you sales.
Your marketing campaign flows from your ideal customer description to your unique selling proposition to your benefit statements and finally to creating your marketing campaign. →Continue reading