Anybody who’s been around computers and software as long as I have has no excuse for what I did. But it looked so pretty. And their sales pitch was so seductive. Besides, it was FREE. So I went ahead and took the upgrade to Internet Explorer 8.0 BETA. If you’ve been around software — and are not a developer or programmer yourself — you doubtless know enough to run just as fast as you can from version x.0, in this case 8.0. In this case, Microsoft did what they do best: they wrote great marketing copy.
My mistake #2 was in assuming that because it made sense to me, it did to an aggressive marketing company. Again, I know better than to assume. But I proved that I’m still a sucker for a pretty face. And Internet Explorer 8’s web page was just as pretty as their marketing and design team could make it.
Ultimately, no amount of marketing will undo the negative expectations regarding a company’s products. For businesses smaller than Microsoft, you can’t afford this level of damage control. Focus instead on making sure that your products leave customers raving about how wonderful it is, not what it cost them to implement. →Continue reading