Dec 29

A Year of Gifts

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling , Sales and Marketing

As we are about to start another calendar year, this is a great time to reflect on the blessings of this past year. For me, it has been a time of fantastic education. I have conducted a self-directed course of study at the University of Hard Knocks as I have upgraded my sales and marketing skills for the 21st Century by diving into Internet marketing and social networking. It’s been fun though often frustrating. It seems every time I think I am about to finish my major projects so as to start on something new, I find another aspect I need to tackle first if I am to lead by example. But the greatest gifts this year seem to involve community: Master Trainer Camp, Internet, writers’ group, and family especially.

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Dec 21

Sales and the Super Bowl: What It Takes to Win

By John Aberle | Business Lifestyle , Business Management , Business Systems , Relationship Selling

I often ask clients, “What does a team need to win the Super Bowl?” The answer is far more involved than most people think. When I ask the group to tell me what they need, obviously a team that wins the Supper Bowl must have a great quarterback. However, he alone can’t win the game. He needs an incredible offense. Again, though, the best offense isn’t enough if the defense doesn’t keep their opponents from outscoring them. But it takes the people customers seldom see too: accounts receivable, accounts payable, payroll, etc.

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Dec 18

Thrive in a Down Economy: Take Advantage of Competitor’s False Economies

By John Aberle | Business Lifestyle , Business Management , Business Systems , Relationship Selling

Few things cause panic in small businesses faster than a down economy. While response is essential to survival, it is actually possible to take advantage of others’ mistakes, like cost cutting that harms their businesses, i.e. false economies. A smart business owner or management team looks at the impact a change is going to make on their customers’ expectations and weigh the risk of loosing them against the lifetime value of those customers.

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Dec 11

In Sales, Passion Motivates and Leads to Success

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling , Sales and Marketing

When I started out in sales, I found that getting motivated to do the things necessary for success was often a challenge. If you’ve been in business-to-business sales long, you know that you have to do a lot of things that most sales people don’t like, such as prospecting, follow up, paperwork, and problem resolution. There’s a lot of unpleasant grunt work in the job of selling. How do you find the motivation to put in the time for the rewards of making the sale?

For me, one of the rewards was the thrill of working with the prospects and customers, the actual person-to-person contact and interaction. Naturally, the biggest reward was getting it right so that the customer chose to buy. But between the initial contact and the opportunity to share my excitement about how I could help, there were a lot of dull tasks to perform. Stay motivated was my challenge.

I found that passion was the key to motivation — loving what I was doing makes all the difference in the world. Every job in this world has its less than pleasant aspects. Have you ever heard of a parent who really loved changing baby diapers? It goes with the job of being a parent. But the love and joys of parenthood keep you going.

For me, being in sales is like that so long as I have a product that I’m passionate about. Because I love helping people, I must believe that what I’m selling will benefit my customer.

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