What’s your experience with promotions run by companies to get new customers? In my experience, most companies run these enticing offers to get new customers to sign up. However, once they have my business, I become a given in their minds. I don’t count any more. (You don’t either to these companies.) They only focus on getting new business so the offer doesn’t apply to me, or you if you’re one of their existing customers.
Recently with all the economic chaos, Disneyland created a clever marketing campaign to increase sales. On your birthday, you can come free. But this is where Disneyland stands apart. They remembered their annual pass holders, who don’t benefit from this offer. Their solution gives a marvelous example of how to treat your best customers, the ones who buy from you again and again. →Continue reading