Are you struggling to come up with a new approach that can make you a market leader? Stop trying to be truly original by inventing something completely new and novel. Most commercially successful creativity comes from combining products and services in new ways or for new markets.
The goal is to create a product that the market wants. Often that merely means recognizing a product or service and how it fills a need like these successful examples of creativity:
The point is that these incredible successes achieved their stratospheric positions in our business world not by creating totally novel products but by recognizing a need in society and seeing the opportunity to combine what others invented in a novel application. So how do you do this?
Albert Einstein is famous for many quotes but one that is especially relevant to small business owners and managers is the following: “We cannot solve our problems with the same thinking we used when we created them.” This means that you must expand your consciousness to go where you haven’t been before.
The following are some ways to open your consciousness to new ideas:
You can creatively bring new products to market without inventing the whole thing from scratch. Use one or more of the five tips you found in this article to help you expand your awareness, to see new ideas in another industry. Then, use your creativity to combine products in a new way to fill a need within an underserved niche among your clients.
Open your heart in selling,
John R. Aberle
Do you love taking care of your customers and prospects? If you yearn to build more long-term business connections with your customers, get your copy of the Amazon Kindle eBook: How Relationship Selling Rewards Small Businesses.
I have a strong love for small businesses, especially brick and mortar companies. After an 18-year career in sales and marketing, I started my own service company, which I grew in both sales and profits for the first five years. In my sixth year, the bottom dropped out of the printer market such that it made more sense to sell my assets and return to Southern California. There I went to work for an international small business consulting company. I spent over three years on the road with them helping small businesses to become more profitable and better managed. I then started my own company specializing in sales and marketing consulting, coaching and training. My emphasis is on heart-centered, relationship selling that empowers prospects to make their own choices.
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