Gratitude Sets the Right Attitude

By John Aberle | Sales and Marketing

Nov 25
Picture of John Aberle on Thanksgiving 2009
John Aberle presents the family’s 2009 turkey prior to carving

Happy Thanksgiving! I hope you have as wonderful a Thanksgiving as I expect to have. This is my favorite holiday of the year because the theme is so simple. As I mentioned in my title, “Gratitude sets the right attitude.”

In sales and marketing as well as in life, being happy starts with being grateful. It’s amazing how often it’s the negative experiences that teach us some important lesson, provided we are ready to listen to our inner voice. Sometimes just waiting out the apparently negative experience shows us that things really did work out better.

I recently tweeted about Jay Leno’s guest Garth Brooks singing “Unanswered Prayers.” This song is about the blessings life can give us when things don’t go as we want them to. In selling and marketing, this is so often true. If you can rise above your frustration enough to look for the lesson or the kernel of opportunity hiding in the painful event, you may find your magic bean. Don’t undervalue empathy. It’s the humbling experiences of life that make it easier for us to relate to the pains and desires of our prospects.

Thank Your Higher Power, by Whatever Name, for Life

So, for me, Thanksgiving comes down to gratitude to our Higher Power, God, Holy Spirit, Universe, The Force or whatever you call that energy which is greater than we individually are. I especially enjoy spending the day with family and sharing an abundance of delicious food, especially turkey and fixings as well as Thanksgiving’s special desserts. Dorothy even makes special pumpkin pies I can eat with Coffee-Mate instead of milk. We’ll play games afterward, including a family favorite, “Pass the Trash.”

Gratitude for My Blog’s Readers and My Community

I treasure you who read my blogs and, especially those of you who go on to join my mailing list for with you I will build a community of business people who care about selling and marketing with heart. I started this my first blog,, on November 26th, 2008 with a post for Thanksgiving. This Thanksgiving message is my 141st article on heart centered, soft sell sales and marketing. My other company blogs are so much newer, but I cranked them up this year too: and Aberle Consulting. Thank you for reading.

I’m also thankful to for the opportunity to become a freelance restaurant reviewer as the Anaheim Restaurant Examiner. On September 30th, I celebrated my first year. I posted my 52nd article on on November 19th, 2010 with “Big Thunder Ranch serves up fabulous BBQ in a Western ranch setting.”

I am fortunate in having so many friends and loving family. I hope that you too enjoy this holiday filled with gratitude for your blessings, lessons, and gifts of this past year. If you want to be happy, remember, gratitude sets the right attitude.

If you care about selling and marketing with heart but haven’t joined my community yet, I really encourage you to sign up for Aberle Consulting list. You’ll find the box in the upper right corner of this site. Right now, I’m giving away an ecourse: 9 Steps to Finding Prospects Who Want What You Provide eBook and 9 separate lessons.


About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.