Do You Have the Sales Passion to Become Outstanding?

By John Aberle | Business Lifestyle

Jan 04

In the chapter on “The 10,000-Hour Rule,” in his book, Outliers: The Story of Success, Gladwell makes the point that it takes 10,000 hours of practice to achieve world-class performance, whether it’s with the violin, the piano, or programming – provided, of course, that you even have the basic aptitude to excel at that activity. While he covers many other things necessary to great achievement, the point of this chapter is that the competent put in 4,000 hours of practice. The good performers will invest 8,000 hours while those who want to be true masters of the activity invest a minimum of 10,000 hours. It takes the brain that long to digest and organize those skills.

So what does this have to do with sales? Everything – if you want to become an extraordinary salesperson. You need to find sufficient desire and motivation to put in the time needed to become great.

Learning to Help Customers Buy still takes effort; it’s just developing a different sales approach than the Old School one. It takes an incredible level of persistence to perform 10,000 hours of sales activities, especially to do so with a conscious view to improve. You must constantly look for new and better ways to communicate and to grasp the real wants and benefits your prospect desires – without using control of the prospect, manipulation of his or her emotions, or pressure to buy.

Having a passion for what you are selling is vital to achieving world-class sales performance. After all, why would anyone put in years to master something they hate doing? To become an acknowledged master salesperson, you need enough drive to keep yourself focused on developing and improving your knowledge and skills – 10,000 hours’ worth of persistent practice.

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About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.