Comment on The Problem with Thinking Outside the Box by John Aberle

By John Aberle

Jul 31

Having invested 40 months on the road doing profit and expense control and organization for management consulting jobs, I am completely in agreement with you on this, Bethany. I’m about to do a teleseminar or audio training on an aspect of sales management that I call “Ban Cannon Fodder in Sales Management.” It refers to the approach many companies take, especially small businesses that don’t know better. They throw people out in the streets with minimal training, usually almost none on the real benefits that customers feel from the use of their products and services. In my experience, even major corporations can be focused on the product features and superficial benefits. Let me know if you have any feedback on that.


About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.