Comment on Don’t Let Your Passion Blind You to What Your Customer Wants by DeBorah Beatty

By Maintenance Guy

Jul 15

Well put, John. As someone also who has 12 years in the apparel industry, this is one that does not respond well to internet marketing. People want to see, touch and smell the clothing and accessories, to try them on. All the normal internet marketing attempts for this specific industry have failed miserably except for the wholesale suppliers.

As you know, I specialize in showing customers like yours how to create the same kind of web presence, if they want one, with little or no outlay. I’ve found that a strong understanding of industry specifics is really important before making any attempt at a sale.

Great job and great read. Keep up the good work!

DeBorah Beatty
Solopreneur Logistics Specialist

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