Category Archives for "Heart Centered Sales and Marketing"

Oct 17

At Bridging Heart and Marketing IV, Learn How to Boost Your Marketing Presentations

By John Aberle | Heart Centered Sales and Marketing

Are you looking for ways to boost your marketing and sales? Contrary to the “build a better mousetrap” cliché, people need to know about your “mousetrap” before they beat a path to your door. Core to your ability to interest them in your products and services is your ability to present your ideas clearly and confidently to the right audience. Judith & Jim selected
Patricia Fripp, for her expertise as a speaker and sales trainer, to teach you “How to Market Through Powerful, Persuasive, Professional and Personable Presentations” at Bridging Heart & Marketing IV virtual conference. Regardless of your position, whether business owner, sales person or marketer, the ability to make persuasive presentations is essential for business success.

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Oct 15

Judith and Jim Share How to Build Your Business As You Grow Your Self

By John Aberle | Heart Centered Sales and Marketing

Bridging Heart and Marketing IV’s Keynote program tonight is “Build Your Business As You Grow Your Self.” Judith & Jim, foremost advocates for heart based, soft sell sales and marketing, will begin the main part of this virtual conference by covering the theme.

I have found most of my small business clients operate from the same attitude as most care givers. We want to provide what our customers want and need. People grow their business until they can’t handle it anymore because they didn’t grow too. If you want to someday to build your business to 50% more or twice as large or even ten times the size it is now, I assure you, you need to grow yourself to be the person able to handle that much increase without subconsciously undermining yourself to get back to your comfort zone.

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Oct 14

Bridging Heart & Marketing 4 teaches how to build your business and grow yourself

By John Aberle | Heart Centered Sales and Marketing

Tonight at 5:30 PM, Bridging Heart & Marketing IV opens as a virtual conference. The idea of building your business appeals to all small business owners and sales and marketing professionals. However, you may never have realized that in order to increase your sales – and profits – you need to also become the person capable of handling that larger business. In other words, you need to grow yourself.

Although Judith & Jim focus on heart centered professionals, their topics and training are relevant to all heart based business people. Sales and marketing people and small business owners who put their customers ahead of immediate gains will learn the tools and techniques needed to raise their sales and profits while keeping their integrity.

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Aug 22

Heart Centered Business Reading List

By John Aberle | Heart Centered Sales and Marketing

I originally created this post as a page to talk about my Amazon associate store with some of my favorite books by authors I feel have important advice to contribute to your studies of heart centered business. When a friend said he had a problem finding my Amazon Store, I decided to redo this portion of my site so this is now a post and my Amazon Associate Store tab will go directly to the store.

The primary category is sales. I chose authors I feel write about primarily heart centered, soft sell sales and marketing. In Marketing, I have people who will expand your thinking about marketing. I also added a category for Management and Customer Service as well as one for Leadership and Creativity. Customer Service is core to maintaining your customer relationships. In order to achieve your business goals, you need to set yourself apart from the rest of the marketplace. I consider leadership and creativity to be important to finding your niche and your unique appeal or unique selling proposition.

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Aug 10

Do you hate selling? It’s possible to love it.

By John Aberle | Blogs and Blogging , Heart Centered Sales and Marketing

This post is actually my first video, a welcome to this blog. The following content is close to what I cover in my video:

Do you hate selling even though it’s to promote your own business? On the other hand, do you enjoy helping people solve their problems with your products or services? One solution is to stop trying to sell. Focus instead on developing a conversation.

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Aug 10

Do you hate selling? It’s possible to love it.

By John Aberle | Business Lifestyle , Business Systems , Heart Centered Sales and Marketing , Relationship Selling

This post is actually my first video, a welcome to this blog. The following content is close to what I cover in my video:

Do you hate selling even though it’s to promote your own business? On the other hand, do you enjoy helping people solve their problems with your products or services? One solution is to stop trying to sell. Focus instead on developing a conversation.

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Aug 06

Is Your Sales Approach Destroying Your Hopes for Repeat Sales?

By John Aberle | Blogs and Blogging , Heart Centered Sales and Marketing , Sales and Marketing

Have you noticed that your percentage of repeat customer purchases is lower than you want? Maybe your sales approach is destroying your hopes for repeat sales. Are you teaching your sales team to use control, manipulate or pressure? Stop!

Ask yourself, “How do I feel when some salesperson tries to control, manipulate or pressure me into signing the contract?” If you don’t like it, why do you want your salespeople to use those very techniques? Would you like a better way, one that keeps integrity with your care and concern about your customers? Not only is it possible to do sales and marketing that respects your prospects and customers, but by using the heart centered, soft sell sales and marketing attitude, you and your sales team will find selling fun, fulfilling and mutually rewarding.

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Aug 06

Is Your Sales Approach Destroying Your Hopes for Repeat Sales?

By John Aberle | Business Lifestyle , Business Systems , Heart Centered Sales and Marketing , Relationship Selling , Sales and Marketing

Have you noticed that your percentage of repeat customer purchases is lower than you want? Maybe your sales approach is destroying your hopes for repeat sales. Are you teaching your sales team to use control, manipulate or pressure? Stop!

Ask yourself, “How do I feel when some salesperson tries to control, manipulate or pressure me into signing the contract?” If you don’t like it, why do you want your salespeople to use those very techniques? Would you like a better way, one that keeps integrity with your care and concern about your customers? Not only is it possible to do sales and marketing that respects your prospects and customers, but by using the heart centered, soft sell sales and marketing attitude, you and your sales team will find selling fun, fulfilling and mutually rewarding.

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Jul 31

HostGator Shines as a Host for WordPress Blogs

By John Aberle | Heart Centered Sales and Marketing

I just invested over a week uploading backed up files, testing to be sure the uploaded Help Customers Buy blog worked on a different domain name before I moved my http://www.helpcustomersbuy.com domain to HostGator. This process was so complicated because of some problems with my backups.
That’s history now. However, moving from one hosting company to another is not for the faint hearted. There were lots of lessons along the way. I’m grateful to Yahoo! for a couple years of hosting my website and this blog. However, if you want a WordPress blog on your own hosted site then I encourage you to look into HostGator or someone else who plays nice with WordPress.

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Jul 27

Trusted Advice for Heart Centered Sales and Marketing

By John Aberle | Heart Centered Sales and Marketing

Have you ever been burned by forwarding a warning of some threat to your friends only to discover that it was a hoax; sometimes they are called urban legends. After you get over your embarrassment at having forwarded a fake headline to your family, friends and business associates, you probably felt like I did,” but it sounded so plausible.” The really bad part of this is that there exists a lot of misleading and wrong business information on the Internet too. In sales and marketing, it may just be dated, what I call old school or hard sell.

One of the ways I’ve found to find heart centered, soft sell sales and marketing material is to rely upon the advice of other people in my industry whom I trust. They are trusted advisers because I feel we have similar values, especially our mutual commitments to heart centered, soft sell sales and marketing.

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