Category Archives for "Heart Centered Sales and Marketing"

Apr 25

Finally Available, How Relationship Selling Rewards Small Businesses eBook

By John Aberle | Heart Centered Sales and Marketing

Mary Ann Black and her husband Chet want to grow their business. Naturally sales training sounded like a good idea. The problem was they never felt comfortable with all the emphasis on telling, controlling, and closing, closing, closing. So they ignored the training and just relied on building relationships. Then they discovered that there is a way to train sales reps to do business like they have for eight years. It’s called relationship selling and it’s all about heart centered selling.

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Aug 09

3 Examples of Earning Customer Loyalty by Creating Added Value

By John Aberle | Heart Centered Sales and Marketing

Earning customer loyalty goes beyond just providing great customer loyalty programs. It means understanding what customers want and providing that. Something is added value only when your customer feels it is.

While customer loyalty programs are popular with all customers, they are effective only if the basics are covered first. You provide what they buy from you. With services it becomes difficult because they only become tangible when something happens. This article gives 3 examples of companies earning customer loyalty by creating added value.

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Jul 04

What Does It Matter to You If Amazon.com Gets Rid of Thousands of Affiliates?

By John Aberle | Heart Centered Sales and Marketing

(Technorati: AUZ2VQHDJ5SU ) Will Amazon.com’s decision to cancel thousands of Amazon Associates’ accounts because they are in California or in other states that passed Internet sales tax laws affect you? These laws require Internet marketing companies, like Amazon.com, to collect sales tax anywhere they have affiliates. If you use Amazon as one of your revenue […]

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May 14

Does Building Profits through Strong Relationships Really Work?

By John Aberle | Heart Centered Sales and Marketing

As a small business owner or senior manager, you have a tremendous variety of responsibilities. One of the issues many of your fellow small business owners suffer from is feeling that they have to know everything. Interestingly, nobody knows everything, especially in today’s fast moving world. Major corporation executives have the advantage on you. Nobody […]

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