Category Archives for "Business Lifestyle"

Aug 12

Three Heart Centered Sales and Marketing Sites

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling , Sales and Marketing

If you read my previous blog, HostGator Shines as a Host for WordPress Blog,” you know that I moved this blog to HostGator. Well, I also moved Aberle Consulting to HostGator too. Then I set up my new hub site, Aberle Enterprises. Each of these sites has related but slightly different purposes.

All three of these sites are dedicated to promoting heart centered, soft sell sales and marketing. I want to help you connect with your prospects or prospectors and customers so that you too can find selling fun, fulfilling, and mutually rewarding.

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Aug 10

Do you hate selling? It’s possible to love it.

By John Aberle | Business Lifestyle , Business Systems , Heart Centered Sales and Marketing , Relationship Selling

This post is actually my first video, a welcome to this blog. The following content is close to what I cover in my video:

Do you hate selling even though it’s to promote your own business? On the other hand, do you enjoy helping people solve their problems with your products or services? One solution is to stop trying to sell. Focus instead on developing a conversation.

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Aug 06

Is Your Sales Approach Destroying Your Hopes for Repeat Sales?

By John Aberle | Business Lifestyle , Business Systems , Heart Centered Sales and Marketing , Relationship Selling , Sales and Marketing

Have you noticed that your percentage of repeat customer purchases is lower than you want? Maybe your sales approach is destroying your hopes for repeat sales. Are you teaching your sales team to use control, manipulate or pressure? Stop!

Ask yourself, “How do I feel when some salesperson tries to control, manipulate or pressure me into signing the contract?” If you don’t like it, why do you want your salespeople to use those very techniques? Would you like a better way, one that keeps integrity with your care and concern about your customers? Not only is it possible to do sales and marketing that respects your prospects and customers, but by using the heart centered, soft sell sales and marketing attitude, you and your sales team will find selling fun, fulfilling and mutually rewarding.

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Jul 31

HostGator Shines as a Host for WordPress Blogs

By John R. Aberle | Business Lifestyle , Business Systems , Internet Marketing , Relationship Selling

I just invested over a week uploading backed up files, testing to be sure the uploaded Help Customers Buy blog worked on a different domain name before I moved my https://www.helpcustomersbuy.com domain to HostGator. This process was so complicated because of some problems with my backups.
That’s history now. However, moving from one hosting company to another is not for the faint hearted. There were lots of lessons along the way. I’m grateful to Yahoo! for a couple years of hosting my website and this blog. However, if you want a WordPress blog on your own hosted site then I encourage you to look into HostGator or someone else who plays nice with WordPress.

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Jul 22

Thank you Tech Support

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling

I love working with other professionals who have skills and knowledge I don’t have. This post is a thank you to four talented people who pulled my blogging bacon out of the fire.

I’ve been tied up for a few days now trying to correct the fact that my blog’s front page would not redirect to the full page article. What I thought the cause was to my problem, wasn’t the main problem. But thanks to three people in HostGator Tech Support and one in Yahoo! Tech Support I’m up and running. These people had the character traits of wonderful customer service people.

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Jul 18

In Emails, Should You Greet or Not Greet?

By John Aberle | Business Lifestyle , Business Systems , Internet Marketing , Relationship Selling , Sales and Marketing

I’ve heard one of the foremost people in Internet marketing state that he doesn’t respect emails that come with a greeting. He wants to get right to the point. I find this ironic because the whole issue with social networking is to be social and to be personal. So the social networking question becomes, to greet or not to greet. In my experience, people still want to be treated like individuals. They want to count, not to be lost due to false efficiency.

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Jul 09

How to Avoid Looking Stupid When Asking Questions

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling , Sales and Marketing

I’ve often wondered why salespeople have such a hard time asking questions that dig deeply enough to understand what their customers want. I’ve seen consultants do the same thing. The danger is that we make assumptions and then propose the wrong solution. Because the customer either recognizes immediately that it won’t work or maybe tries it before discovering it doesn’t work, we’ve lost credibility and trust.

Among the many reasons I’ve discovered for not asking enough questions, is that people are afraid of looking stupid when asking questions. When you operate from a heart-centered, soft sell sales and marketing viewpoint, it should make sense that you want to come across sincere and trustworthy. You do this largely by taking time to ask the questions for understanding.

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Jul 03

Social Networking Tip – How to Comment on Other Sites

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling

Have you noticed how people resist change? Change involves risks. We never know when we make a change if we’re going to be better off or worse off. So what can a heart centered salesperson or marketer do to encourage prospects to change to his or her products and services? The answer is to find ways to reduce the risk. One of those ways is to use social networking to develop relationships. This social networking tip describes how to comment on other sites.

With the emphasis today on attraction marketing, you need a way to draw people to your blog and website. Show people how much you know by engaging in conversations on forums, group discussions and commenting on other people’s articles or blog posts. Then, it’s totally acceptable to put a link to an article that you have on your blog or on your website when it actually contributes additional information and insight to the topic being discussed.

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Jun 24

Social Networking Tip: If you’re going to write me, write to me

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling

Social networking can be a blessing or just another annoyance. Used properly, it’s a wonderful tool for heart-centered, soft sell salespeople and marketers because it shows you as a person. Prospects and customers want to come to know, like and trust you. When they discover you’re a person too, it can help you to connect with them. Done wrong it merely shows you’re a twit and will hurt your chances. Remember, social networking is about being social and interacting with people. Which brings us to today’s social networking tip: If you’re writing me to become my friend or connection, then write to me.

LinkedIn and Facebook as well as most other social networking sites have marvelous tools for inviting everyone in your different mailing lists to join you on their sites. If we’ve never met, then I would appreciate knowing why you want to be friends. What do we have in common? If creating a new friendship isn’t important enough to jot a very short note as to why you would like to be friends on Facebook or connect on LinkedIn or any of the other social networking sites, then you don’t really want my friendship. You are just trying to attract numbers. That’s all right. It’s just not what I want in a friend or a connection.

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Jun 17

Old Selling Secret Improves Sales

By John Aberle | Business Lifestyle , Business Systems , Relationship Selling , Sales and Marketing

Are you looking for a way to really impress your prospect? Here’s one of the simplest. Send a handwritten thank you note after your meeting.

In the day when technology often makes us feel isolated, a handwritten note helps make or reinforce the connection. This technique is ideally suited to heart-centered, soft sell salespeople. Few things tell your “prospectors” (prospects who are looking to buy a solution to their wants and needs) that you actually care about them.

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