Category Archives for "Small Business Management"

Jan 25

How to Create a Meaningful Customer Satisfaction Survey

By John Aberle | Small Business Management

Ted Piper is a small business owner and the head of sales and marketing for his small business. They manufacture specialty plastics for heavy equipment manufacturers. As a result business trips, he has filled out numerous customer service surveys for his hotel and motel stays plus all of the restaurants he’s eaten at. Drawing on his experience, Ted wants to design a customer satisfaction survey for his business. He intends to ensure that he knows how they stand with their customers and when they have a problem that he needs to address.

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Jan 23

Challenges to Tom Szaky’s My Top 10 Sales Tips

By John Aberle | Small Business Management

The interesting thing about sales and marketing is that there is always another insight that might improve your performance. As a professional salesperson, you must always be learning. After all, selling, first and foremost is developing accurate communication with people. But don’t take everything on blind faith. At the end of this article by Tom Szaky, you will find challenges to as well as expansions on some of Tom Szaky’s points:

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Dec 25

John Aberle’s Holiday Greeting, 2011, and Video

By John Aberle | Small Business Management

At this time of the year, it is another wonderful opportunity to express your gratitude and appreciation for those who make your life richer. I like to wish everyone the blessings of the season regardless of your religion. Gratitude is a core virtual that will help you move from struggle and surviving to thriving. Gratitude fills your heart with the true abundance of love. So from that viewpoint, thank you for being part of my community.

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Oct 28

Blogging Tips and Tutorials for Serving Your Audience Better

By John Aberle | Small Business Management

This past month has been one of intense growth and changes for the Aberle Enterprises Blog. These experiences provide the following blogging tips and tutorials for serving your audience better.

One of the toughest things for any business person is to attract new customers, new prospects or new readers. While there are exceptions to every statement, generally for small business people to make a sale, they must first establish some relationship. Your blog enables people to know, like and trust you providing the foundation for building any business relationship where you can help customers buy. The recent changes to the Aberle Enterprises Blog provide examples of blogging tips and tutorials for serving your audience better.

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May 28

What Is at the Heart of a Successful Customer Loyalty Program?

By John Aberle | Small Business Management

Have you ever felt like a wallet, not a person when dealing with some customer loyalty programs? Yet others work extra ordinarily well. So, what is at the heart of a successful customer loyalty program?

Interestingly, it’s heart. It’s a matter of caring more about the people who are your customers than about getting the immediate sale. Build the relationship. Deal with the person first. The wallet will follow when they are ready.

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Jan 05

Is 2011 the Year You Will Learn How to Make a Profit?

By deejay@aberleenterprises.com (John R. Aberle) | How to Make a Profit , Small Business Management

In the year ahead, will you continue to hope you will make a profit because you lack the tools to manage and control your business’ profits? Or is 2011 the year you will learn to make a profit? If you intend to wing it again, take a moment to think seriously about your situation. In an up economy, small businesses often grew despite not knowing truly how to make a profit. In a flat economy, such as 2011 looks like we’ll be living through, business isn’t as forgiving as it was just a few years ago. You need to understand how to make a profit.

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