Category Archives for "Small Business Management"

Jan 25

How to Create a Meaningful Customer Satisfaction Survey

By John Aberle | Small Business Management

Ted Piper is a small business owner and the head of sales and marketing for his small business. They manufacture specialty plastics for heavy equipment manufacturers. As a result business trips, he has filled out numerous customer service surveys for his hotel and motel stays plus all of the restaurants he’s eaten at. Drawing on his experience, Ted wants to design a customer satisfaction survey for his business. He intends to ensure that he knows how they stand with their customers and when they have a problem that he needs to address.

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