Bridging Heart & Marketing IV – Learn to Establish Your Expert Status

By John Aberle | Heart Centered Sales and Marketing

Oct 18
Picture of Jan Marie Dore, MCC

Jan Marie Dore will teach you how to repurpose your content

Heart centered small business owners, salespeople and marketers, here’s a tip to develop your standing in the marketplace. You need to become recognized as an expert.  Jan Marie Dore’s presentation, although aimed at heart centered care givers and service providers, especially coaches and consultants, has much of value to help you too. She is teaching the members of Bridging Heart & Marketing IV to “Package Your Expertise into Lucrative Information Products for Instant Expert Status and Attract Clients Like a Magnet.

In Steve Holmes session at Bridging Heart & Marketing IV, he showed us the importance of having a blog as the heart of your marketing. Once you apply this and begin writing or doing videos for your blog, you are creating content, valuable content. Jan Marie will show you how to turn that content into information products to create or grow your credibility as an expert.

While you may not be looking to create an information business sideline, many successful business people and professionals attract customers and clients because their ebooks, audio programs and other information products establish them as authorities. “Info products are the fastest, easiest, lowest cost way to become a recognized expert in your field with a high level of credibility.”

Bridging Heart & Marketing IV’s theme is “Build your business as you grow yourself.” Jan Marie fits her topic into this theme by teaching you to build your business using information products to establish yourself as an authority. Because prospects love dealing with experts, using these products in your marketing will attract people to you, your products and your services. Interestingly, learning to stretch yourself enough to implement what she teaches will cause you to grow yourself.

Heart centered business owners, salespeople and marketers thrive with attraction marketing. At Bridging Heart & Marketing IV, you will learn to take your sales & marketing up another notch by establishing your expert status. You can use your ebooks, audio programs and other information products in your marketing to make yourself more attractive to prospects already looking for what you provide.

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About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.