I have a strong love for small businesses, especially brick and mortar companies. After an 18-year career in sales and marketing, I started my own service company, which I grew in both sales and profits for the first five years. In my sixth year, the bottom dropped out of the printer market such that it made more sense to sell my assets and return to Southern California. There I went to work for an international small business consulting company. I spent over three years on the road with them helping small businesses to become more profitable and better managed. I then started my own company specializing in sales and marketing consulting, coaching and training. My emphasis is on heart-centered, relationship selling that empowers prospects to make their own choices.
As a small business owner or entrepreneur, you are in business to provide your customers with your products and/or services. That also implies that you need to make enough to remain in business. The best way to do that is to develop a thriving business. So, you need to increase your sales and profits. There […]Continue reading
Upsells enhance your customers’ experiences while increasing sales and profit. A Carnival Miracle cruise provided constant examples of how to add on sales.Continue reading
Do you need passion to fuel your entrepreneurial urge or does good business sense demand focusing on money? Actually, the middle path leads to success.Continue reading
The average cost of a sales call is much higher than the typical small business knows. Use it to pick the right ideal customer profile.Continue reading
Have you ever played the Solitaire game, Spider, on your computer or mobile device? Did you know that you can undo all the cards played all the way back to the start of the game and continue? What is your average for all the games you’ve played? Do you play more than one suit of […]Continue reading