I have a strong love for small businesses, especially brick and mortar companies. After an 18-year career in sales and marketing, I started my own service company, which I grew in both sales and profits for the first five years. In my sixth year, the bottom dropped out of the printer market such that it made more sense to sell my assets and return to Southern California. There I went to work for an international small business consulting company. I spent over three years on the road with them helping small businesses to become more profitable and better managed. I then started my own company specializing in sales and marketing consulting, coaching and training. My emphasis is on heart-centered, relationship selling that empowers prospects to make their own choices.
Heart-centered selling means you help customers buy. You avoid manipulation like “salting their oats” if they don’t want to buy. Like the rancher who provides the salt lick, you advise then give them the freedom to choose.Continue reading
Passion and enthusiasm improve sales provided you are selling someone with the need or desire for your solution.Continue reading
Implement systems as early as possible in your business to save money and ensure quality when you need to delegate work to additional people.Continue reading