All Posts by John Aberle

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About the Author

My first Kindle eBook, How Relationship Selling Rewards Small Businesses, went live on April 24, 2012. https://amzn.to/2BaP2AH I've lived a lifetime of service and spiritual search so it's natural for me to incorporate these attitudes into my work. I believe that selling and marketing are spiritual service when done with a heart-centered, relationship selling approach. All of business success comes down to building strong relationships.

Jan 25

How to Create a Meaningful Customer Satisfaction Survey

By John Aberle | Small Business Management

Ted Piper is a small business owner and the head of sales and marketing for his small business. They manufacture specialty plastics for heavy equipment manufacturers. As a result business trips, he has filled out numerous customer service surveys for his hotel and motel stays plus all of the restaurants he’s eaten at. Drawing on his experience, Ted wants to design a customer satisfaction survey for his business. He intends to ensure that he knows how they stand with their customers and when they have a problem that he needs to address.

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Jan 23

Challenges to Tom Szaky’s My Top 10 Sales Tips

By John Aberle | Small Business Management

The interesting thing about sales and marketing is that there is always another insight that might improve your performance. As a professional salesperson, you must always be learning. After all, selling, first and foremost is developing accurate communication with people. But don’t take everything on blind faith. At the end of this article by Tom Szaky, you will find challenges to as well as expansions on some of Tom Szaky’s points:

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Jan 11

Small Business Tips – What Makes a Good Website?

By John Aberle | Internet Marketing

While a website or blog enables you to attract customers to your small business 24 hours a day, every day of the year, you must make a good first impression. The Internet cut your time for a first impression from the 20 seconds on a sales call to as little as 1/20th of a second. That means it needs to be visually attractive, appear to speak to your prospects’ concerns and that it will be easy to get around.

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Dec 25

John Aberle’s Holiday Greeting, 2011, and Video

By John Aberle | Small Business Management

At this time of the year, it is another wonderful opportunity to express your gratitude and appreciation for those who make your life richer. I like to wish everyone the blessings of the season regardless of your religion. Gratitude is a core virtual that will help you move from struggle and surviving to thriving. Gratitude fills your heart with the true abundance of love. So from that viewpoint, thank you for being part of my community.

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Dec 20

Sales Tip: When You Ask a Closing Question, Your Prospect Naturally Feels Pressure

By John Aberle | Sales Training

Prospects don’t trust salespeople when they can sense that you see them only as a wallet and your primary objective is to get their money. When you build a relationship of trust, you will focus on discovering their concerns. You will help them appreciate the gap between now and what they could have and the cost of waiting. Your closing question then causes them to create the tension to decide now.

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Oct 28

Blogging Tips and Tutorials for Serving Your Audience Better

By John Aberle | Small Business Management

This past month has been one of intense growth and changes for the Aberle Enterprises Blog. These experiences provide the following blogging tips and tutorials for serving your audience better.

One of the toughest things for any business person is to attract new customers, new prospects or new readers. While there are exceptions to every statement, generally for small business people to make a sale, they must first establish some relationship. Your blog enables people to know, like and trust you providing the foundation for building any business relationship where you can help customers buy. The recent changes to the Aberle Enterprises Blog provide examples of blogging tips and tutorials for serving your audience better.

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Oct 10

What 5 Types of Content Make the Internet a Better User Experience?

By John Aberle | Internet Marketing

Are you struggling to do blog post after blog post in hopes that your ideal prospects will find you? Yet no matter how many articles you post on your blog, nothing seems to move you up in the generic (i.e. unpaid) search results on any of the three major search engines? It may be time then to think like Internet marketers. What do the search engines, especially Google, want? The main focus based on what Google says and does is on making the Internet a Better User Experience. They want to simultaneously make it more accessible.

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