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A joint venture in online terms is where a product creator and a marketer come together to promote the product to the interests of their customers, of the marketer, and of the innovator. In the online joint venture, there is no sharing of ownership in the product. The marketer is an independent contractor.


It is very important to be clear about the online relationship as in the offline world a joint venture is a formal legal relationship that shares ownership, expenses and costs and profits based on the agreement. Generally, in the absence of a written agreement, the split is 50/50. See an attorney for advice about forming a joint venture as this definition is not a legal one but a marketing coaching description. Offline it would normally be considered a strategic alliance.


An online joint venture is basically an affiliate relationship, often called a super affiliate. The main difference is that a JV partner (no shared ownership) typically gets more benefits and the JV partners intend the relationship to run for the long term on multiple products and/or services. Additionally, JV partners often bring in affiliates in exchange for a second tier commission.


More on this concept as applied to offline small businesses:


Propel Your Small Business’ Growth with Joint Ventures and Alliances


Also see: affiliate, affiliates

The Joint Venture Summit a physical conference put on by Mark Harris, founder of The Thought Leadership Alliance and his team including Gina Gaudio-Graves, the JV Queen. It is held March 11th through 13th, 2014 in Atlanta Georgia.


This summit will include as speakers some of the biggest names in Internet marketing and just marketing in general, including Alex Mandossian, Robert Allen, Matt Bacak, Cory Michael Sanchez and Ira Rosen of Mojo Video Marketing, Lou “Captain Lou” Edwards of The Marketing Cruise, Dave VanHoose of Speaking Empire, David Perdew, Sohail Khan, Andy Hussong, Robert Skrob, Casey Eberhart, Diane Conklin, Clint Author, Ann DaVere, Sergiu Simmel, and Spike Humer.


There will be twelve workshops during this three day event including on workshop dedicated to associations.  Robert Skrob, who has more than 20 years of experience in the association industry, will head that workshop. His expertise is in helping associations grow their memberships through better benefits, communication and systems. 


Mark put The Joint Venture Summit together with the intent to help small businesses, entrepreneurs, solopreneurs, associations and others learn to apply the leveraging power of joint ventures. It will have both instructions in how to develop a win-win-win when proposing your joint venture to a potential JV partner by basing your planning on the Golden Rule of Joint Ventures.


It will also have live networking sessions and opportunities to present your innovation.


Don’t delay - register now for the Joint Venture Summit., March 11, 2014 – March 13, 2014 at the Crowne Plaza Atlanta Perimeter at Ravinia in Atlanta, Georgia.

Joint ventures in online terms are relationships where product creators and marketers come together to promote product to the interests of their customers, of the marketers, and of the innovators. In online joint ventures, there is no sharing of ownership in the products. The marketers are independent contractors.


It is very important to be clear about the online relationship as in the offline world a joint venture is a formal legal relationship that shares ownership, expenses and costs and profits based on the agreement. Generally, in the absence of a written agreement, the split is 50/50. See an attorney for advice about forming a joint venture as this definition is not a legal one but a marketing coaching description. Offline it would normally be considered a strategic alliance.


An online joint venture is basically an affiliate relationship, often called a super affiliate. The main difference is that a JV partner (no shared ownership) typically gets more benefits and the JV partners intend the relationship to run for the long term on multiple products and/or services. Additionally, JV partners often bring in affiliates in exchange for a second tier commission.


More on this concept as applied to offline small businesses:


Propel Your Small Business’ Growth with Joint Ventures and Alliances


Also see: affiliate, affiliates, joint venture

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