Last Tuesday on a Directions University Bachelors’ Call, I’d brought up using Canva to create a collage for my last blog post. Jack Humphrey, the Associate Dean of DU, has far more experience creating graphics, especially memes than I have, scrolled through some of the options available in Canva for creating a wide variety of images. He pointed out the variety of infographic examples that Canva offered.

Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva
Best of all, Jack had a fabulous suggestion. He pointed out that these infographics offered the ideal opportunity to repurpose content, e.g. blog posts with bullet points.

Having previously considered infographics complex and too much work, I immediately saw the value of these examples as templates to create my own. As a small business owner/entrepreneur, I’m always looking for a way to accomplish more with the minimum capital expenditure. Jack’s point about repurposing inspired me to use a marketing concept that we used when training clients as consultants.

Elements of SWOTT

SWOTT is a way to evaluate your marketing program by looking at the key factors involved in successfully competing in your marketplace.

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Trends

I wanted to share with you just how easy it is to use Canva to create your own infographics. The following are the steps that I used in preparing this infographic as well as the video on creating one on Canva.

It will be worth your effort to create infographics or other designs in Canva because the impact on sales is significant. Neil Patel shared this bit of information about images and infographics in particular:

Buzzsumo analyzed 100 million articles to figure out why some content was more shared than other content. The study found:

  • that including images increases the number of Facebook shares.

  • that infographics are among the most shared content.

  • that appealing to emotions results in more shares.

  • that people share what they find useful.

Planning Steps to Create a Video or Infographic

  1. Decide on what you want the readers or viewers to get out of this article or video

Takeaway: How easy it is to create infographics with Canva’s free service

  1. Decide on your message, e.g. SWOTT

Research your past blog posts or consulting materials or other of your published works

Create a text file with the title, description, bullet points and URL for the call-to-action

  1. Decide on the images or clip art to reinforce your message – pick any of the choices below:
    1. Your own photos or drawings
    2. Canva’s free photos
    3. Canva’s paid photos or other paid sources
    4. Public domain images or clipart*
    5. Other purchased images
  2. Layout the basic topic flow for content you want to cover
  3. Go to Canva and pick a design, e.g. infographic under the Blogging & eBooks
  4. Copy and piece your title and bullet points over the information on the template you chose
  5. Locate images to illustrate each section or bullet point:
    1. “Purchase” images from Canva to use – note that some images are free
    2. Upload your own photos, drawings or graphics
    3. Do a Bing or Google search for public domain images or clip art then upload what you choose
  6. Replace the example images with yours
  7. Save your infographic
    1. Download to your hard drive
    2. Share on social media
    3. Copy the URL on Canva

If you look at the examples of infographics, you will see that most of the images are clip art mainly because they are going to be so small that it is difficult to get sufficiently clear and meaningful photos to work as well.

While the steps above may seem involved at first glance, once you have done one or two, they will take little effort, and you may be able to ignore some steps, like creating a text document of the message you want to include.

Story Layout for Creating an Infographic Design in Canva

  • 01 – AbeEnt-113 – Canva SWOTT Infographic-1-400×247.jpg
Screen capture of Designing the “Planning Your Marketing – SWOTT” infographic on Canva-1

Bing or Google Search for Images or Clip Art

  • 02 – AbeEnt-113 – Bing Search for Public Domain Clip Art – 400×283.jpg
  • 03 – AbeEnt-113 – Bing Search for Microsoft Clip Art Download Free-400×278.jpg
Screen shot of Designing the “Planning Your Marketing – SWOTT” infographic on Canva-2
Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva-3

Caution about public domain and terms of the copyright

  • 04 – AbeEnt-113 – Image may be subject to copyright – 400×265.jpg
  • 05 – AbeEnt-113 – Microsoft Terms of Use-400×169.jpg

Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva-4 - Image may be subject to copyright

Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva-5 - Microsoft Terms of Use

Balance of Infographic Design

  • 06 – AbeEnt-113 – Canva SWOTT Infographic-2-400×212.jpg
  • 07 – AbeEnt-113 – Canva SWOTT Infographic-3-400×233.jpg
  • 08 – AbeEnt-113 – Canva SWOTT Infographic-4-400×230.jjpg
  • 09 – AbeEnt-113 – Canva SWOTT Infographic-5-400×261.jpg

Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva-6

Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva-7
Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva-8
Screen shot of designing the “Planning Your Marketing – SWOTT” infographic on Canva-9

Finished Infographic

  • 10 – AbeEnt-113 – SWOTT Infographic – designed on Canva – 170118-400×1000.jpg

Caveat about “Public Domain” and “Royalty-free

*Be careful about doing searches for “public domain.” First off, even though images on some social media sites may be public domain because of their terms of use, not all public domain sites guarantee that the images they show are truly public domain and so free to use. As indicated on the “04 – AbeEnt-113 – Image may be subject to copyright – 170120.jpg” screen capture, it is up to you to confirm that the image really is in the public domain. Additionally, some public domain images are free to use only for non-commercial use, i.e. on sites that do not sell any products or have links to affiliate products. Sometimes public domain images grant a free license to use only for certain sizes or to use without any modifications. Often too permission to use requires giving attribution, i.e. credit to the source.

This comment is for your information only and in no way gives any legal advice. To be completely safe about using any public domain images, contact an intellectual property rights attorney.

If you have any doubt, obtain a paid license to use. In this case, you may find it helpful to get a royalty-free image. It is my understanding that royalty-free means you don’t have to pay more for extra views or copies. However, you may have to pay extra for using on different media or on different products or in different articles. Canva is a good example of these kinds of limitations depending on the type of license you purchase.

Video

The following video shows the steps to create an infographic on Canva: How to Create an Infographic with Canva – 1/23/17. This video was created using TechSmith’s

You can significantly increase the value of the content you have already written or recorded by using key points from it to repurpose into an infographic. While professional designers can do an awesome job at this, if you are like they typical small business owner or entrepreneur, your budget is limited so you want to do what you can in-house. Canva makes it easy for you to create your own designs.

Open your heart in selling,

John

John R. Aberle, Aberle Enterprises

P.S.

If you too want to be able to do videos of your screen as well as screen captures like the ones above, get your copy of the Snagit:

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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