How many times over your lifetime have you visited Santa Claus before Christmas, whether to go yourself as a child or to take your own children to see him? Did they get somewhat monotonous with the basics always being the same, just some of the frills and decorations changing? Have you ever experienced a really clever, creative approach to visiting Santa?
In mid-November of this year, Dorothy and I took her daughter with us to visit Victoria Gardens in Rancho Cucamonga to do some light Christmas shopping and to look at the Christmas decorations in this incredible shopping complex. Imagine my surprise when I saw a poster about Kung Fu Panda and Santa Claus. None of us had ever put those two characters together in our imaginations. It turns out that Victoria Gardens together with Disney have come up with something cleverly new.
As you may have read in “New Product Creativity Comes from Combining Products in a New Way,” you can get your new product ideas from using the eyes of a marketer wherever you go. One of the pre-eminent marketing companies in the world is Disney. As they have their very creative studios, writers, and designers, it probably doesn’t surprise you that they found a new way to market both Kung Fu Panda and product sales at Christmas.
What made this experience remarkable is that it included a “ride” with Kung Fu Panda and both his step-father, Mr. Ping and his mentor Shifu by Chinese rocket-powered sled to deliver cookies to Santa Claus at the North Pole. I didn’t fully appreciate how much my eyes impact my tendency towards motion sickness. We got a “ride” in regular chairs with some slight motion to the floor and some mist for melting snow flakes. This experience was truly incredible.
The real question is what will you do with this idea for your own small business marketing? Would you have thought to create a “ride” without the expensive equipment that Disneyland has? How will this idea spark your putting two dissimilar ideas/products/services together before your competition in such a way as to make them work because of your storyline, e.g. taking a rocket sled to the North Pole to deliver cookies and along the way fighting off the flying piggies who want to steal Mr. Ping’s Christmas cookies?
Open your heart in selling,
John R. Aberle
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