12 Ways to Simplify Your Content Marketing by Repurposing

By John R. Aberle | Small Business Management

Sep 19

A couple months ago, my mentor and friend Jack Humphrey offered me the opportunity to do content marketing for a client. This is an exciting opportunity for a writer who is also an Internet marketer because as his partner, my original mentor, Gina Gaudio-Graves pointed out at their Content Marketing Master Class on Thursday and Friday, “content is king.”

Definition of Content Marketing

So what is content marketing? The following definition comes from the sales page for Directions University’s Content Marketing Master Class:

“No matter what label you put on it, it’s all the same thing!

It’s that kind of marketing that is really about ENGAGING your audience.

Engaging your peeps in a way that educates them, entertains them, influences them, and persuades them to take the action YOU want them to take, whether that means…

… opting into your list
… following you on social media
… b’uying your products or services
… seeing you as THE Authority that you are
… or any other action you want them to take!

This quote comes from Directions University’s Content Marketing Master Class post.

The fun part of content marketing is that you have numerous ways to use content and to get word out to the world about your content. Furthermore, you can repurpose your content, which means that you write something once or record it once then use it again in a different format.

For instance, to repurpose your content, you can do any of the following:

  • Write a blog post
  • Use excerpts for posts on social media
  • Take a list from your blog post to create an infographic or tip-o-graphic (this is a concept John Kremer taught on the Content Marketing Master Class for using tall, thin lists and quotes for Pinterest) (See the graphic in Point #7 below.)
  • There are at least 12 Ways to Repurpose Your Content

  12 Ways to Repurpose Your Content

1. Article on your website (or blog)

Screen capture of Aberle Enterprises blog for “12 Types of Content Marketing” - #1 Blog Posts

“Thank You for the Abundance in My Life” post by John R. Aberle on AberleEnterprises.com

2. Post to social networking sites (Facebook, Google+ and/or LinkedIn)

 

Screen capture of Google+ Comment re John Kremer & Pinterest training on Directions University’s Content Marketing Master Class for 12 Types of Content Marketing - #2

John Aberle’s comment on Google+ thanking John Kremer for his training on Directions University’s Content Marketing Master Class

3. Guest post

 

Screen capture of MaxLeadPro blog for “Capture Attention with Graphics to Your Social Media Posts” - #3 Guest Posts

Screen capture of John Aberle’s post on MaxLeadPro blog, “Capture Attention with Graphics to Your Social Media Posts” – #3 Guest Posts

4. Audio podcast

 

Screen capture of Josef Mack’s interview on Breakthrough Directions show on BlogTalkRadio - Content Marketing type #4 Audio Podcast

Interview of Joseph Mack from Local Mobile Marketing CHBS on Breakthrough Directions BlogTalkRadio show

5. Video podcast

 

Screen capture of YouTube video “How to Increase Sale using Videomail with MaxLeadPro.com” - #5 Video Podcast

MaxLeadPro’s YouTube video “How to Increase Sale using Videomail with MaxLeadPro.com”

6. Slide show

 

Screen capture of Marketing Rule Number One (And Two) - #6 SlideShare.net Slide show of Barry Feldman’s “Marketing Rule Number One (And Two)” on SlideShare.net

Barry Feldman’s Marketing Rule Number One (And Two) on SlideShare.net

7. Graphic of text or text on graphic

 

Screen capture of “12 Types of Content Marketing” - #7 Graphic of text or text on graphic using John Kremer’s approach of a tip-o-graphic taught on Directions University’s Content Marketing Master Class – affiliate link included.

John R. Aberle’ tip-o-graphic, “12 Ways to Repurpose Your Content” with DU logo for Content Marketing Master Class affiliate link

John R. Aberle’ tip-o-graphic, “12 Ways to Repurpose Your Content” with DU logo for Content Marketing Master Class affiliate link.

8. Content for membership site including courses

Screen capture of content for Directions University’s “Motivation to Profit” membership site - #8 Content for membership site including courses

Directions University’s Motivation to Profit membership course

9. Opt-in bonus offer

 

Screen capture of MaxLeadPro’s 14 Day $1 Trial - #9 Opt-in bonus offer

MaxLeadPro’s Risk Free Trial – 14 days for $1

10. Bonus offer for JV partners

Screen capture of Aberle Enterprises’ bonus offer for JV partner, B.I.Z. InfoZone, - #10 Bonus offer for JV partners

Attract Your Ideal Customer bonus course offered to B.I.Z. InfoZone’s community

11. Emails

 

Screen capture of John R. Aberle’s email, “Why Is Google+ Important for Small Businesses?” from AberleEnterprises.com - #11 Content

John Aberle’s Email to article “Why Is Google+ Important for Small Businesses?”

12. Books (like How Relationship Selling Rewards Small Businesses)

 

Image of How Relationship Selling Rewards Small Businesses book cover for 12 Types of Content Marketing’s #12 Books

John R. Aberle’s ebook, How Relationship Selling Rewards Small Businesses

Content Marketing Creates Relationships with Prospects and Customers

The key thing about content marketing is to build relationships that will lead to people taking the action you want them to take. To build that relationship, they need to want to read beyond the headline or first line so make your content valuable. You can do that by making it interesting or entertaining or highly informative. In particular, people love images. Then you can influence or persuade them to take action by making a related step to pursue more of what they want.

This list of “12 Ways to Repurpose Your Content” is your starting point to making your efforts more productive. Create one piece of content then use all or parts of it as described above, like taking a list from your article on your website and creating a tip-o-graphic or infographic out of it to share on social media sites, like Pinterest. Serve your audience by giving value you’re your content marketing to build relationships that will become customers.

Building your profits through strong relationships,

John's digital signature written with mouse

John R. Aberle,
Your Retiree Business, a division of Aberle Enterprises

P.S. To receive information regularly on how to build strong relationships through content marketing for your small business, get started now with your free e-course, “9 Steps to Finding Prospects Who Want What You Provide.

 

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About the Author

I have a strong love for small businesses, especially brick and mortar companies. After an 18-year career in sales and marketing, I started my own service company, which I grew in both sales and profits for the first five years. In my sixth year, the bottom dropped out of the printer market such that it made more sense to sell my assets and return to Southern California. There I went to work for an international small business consulting company. I spent over three years on the road with them helping small businesses to become more profitable and better managed. I then started my own company specializing in sales and marketing consulting, coaching and training. My emphasis is on heart-centered, relationship selling that empowers prospects to make their own choices.