If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Mary Ann Black and her husband Chet have a small business as electrical contractors in Austin, Texas. They love taking care of their customers’ electrical and wiring needs. Indeed, they want to grow their business. Naturally sales training sounded like a good idea. The problem was they never felt comfortable with all the emphasis on telling, controlling, and closing, closing, closing. (Read More …) (Read More ...)
Loan Interest Term Monthly Principal/ Interest Principal Rate (months), Payment Month Month $50,000.00 8% 60 $1,013.82 $ 833.33 $180.49 Annual Principal $10,000.00 (Read More …) (Read More ...)
This morning I submitted an article to Associated Content, “How Rotary Helped Me Feel like a Business Owner.” One point was about having been cynical about business early in life. I wondered, “Is it possible for small business to be socially conscious?” The People in Rotary Seemed to Care about Their Communities While many small businesses are socially conscious, it's time to hold criminals in business accountable. Then I joined the Rotary Club of West El Paso. It was thrilling to be with a group of small business owners who contributed their time and money to helping their communities.... (Read More ...)
Sometimes you can learn more from an example of what not to do than from instructions on what to do. That’s the case with this post about “What can TV automotive advertising teach you about relationship selling and trust?” To learn the lesson, you need to tune in to how you respond to this example of TV Automotive Advertising. Trust is so important that the United States made it part of its motto, "In God We Trust" Have you seen Ford’s series of TV commercials where they bring in “real owners” to give testimonials to the media and to be interviewed by the press? Have you notice... (Read More ...)
Earning customer loyalty goes beyond just providing great customer loyalty programs. It means understanding what customers want and providing that. Whenever possible, it’s idea for customer loyalty to also give added value. But it’s only added value when your customer feels it is. How much money you spend to provide it has nothing to do with its value. Creating Loyal Customers Begins Before Customer Loyalty Programs Akismet reports on spam protection for WordPress bloggers, examples of earning customer loyalty by creating added value While customer loyalty programs are popular with all customers,... (Read More ...)
