If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Nobody knows everything about any niche. Therefore, the smart small business owner or manager constantly looks for a new insight. The problem is that there is so much information on the Internet that it becomes overwhelming sifting out the good information from the junk unless you already have expertise in that field. (Read More …) Read More →
Tim Piper has over ten years in his own small business, where he is the one responsible for running sales and marketing. Example Manufacturing makes specialty plastics for heavy equipment manufacturers. Recently Tim put the pressure on himself to increase his sales 30% in a flat economy. As a result, he attended a sales training seminar with follow up weekly coaching calls. The emphasis is on relationship selling and marketing. (Read More …) Read More →
Tim Piper, a small business owner, needs a way to set himself and his business off from his competition. Despite rumors that email marketing is dead; he heard that, in fact, email marketing is an excellent tool for small businesses. It offers him a chance to stay in the forefront of his customers’ minds while also building his credibility as an expert with prospects. The problem is how to learn about email marketing with his busy schedule. (Read More …) Read More →
The interesting thing about sales and marketing is that there is always another way to see things, another insight that might improve your performance. As a professional salesperson, hopefully you recognize that sales is more art than science so you must always be learning. After all, selling, first and foremost, is developing accurate communication with people. (Read More …) Read More →
My first website went up around 2001. I used a programmer first then redid it with Microsoft FrontPage. I got back into Internet marketing seriously in 2007. This time around I have studied under many Internet marketing gurus. Using expertise from coaching sales and marketing clients on blogging and website development I published the following article on Yahoo! Voices. It covers several small business tips on what to do to create a good website or blog: (Read More …) Read More →
For roughly 30 years in sales and marketing, I did my best to avoid manipulation and pressure closes. You have a right to make your own decisions. Nevertheless, a track record of sales achievements proves that relationship sales and marketing work. (Read More …) Read More →
New Look of Blog Is Meant to Serve You Better This past month has been one of intense growth and changes for the Aberle Enterprises Blog. These experiences provide the following blogging tips and tutorials for serving your audience better. (Read More …) Read More →
When I posted the following slideshow on Yahoo! Contributor Network’s Associated Content, I forgot that there really are five types of content. Ironically, the fifth type is “Slideshows.” (Read More …) Read More →
This is the story of Mark and Sally, who needed business tips for success. They have a small construction business. In the past three years, they have laid off 12 full-time employees as it became obvious that construction has fallen off and wasn’t recovering quickly. The economy has been so bad, they were in survival mode. None of their marketing efforts were attracting any customers. (Read More …) Read More →
This morning I submitted an article to Associated Content, “How Rotary Helped Me Feel like a Business Owner.” One point was about having been cynical about business early in life. I wondered, “Is it possible for small business to be socially conscious?” The People in Rotary Seemed to Care about Their Communities While many small businesses are socially conscious, it's time to hold criminals in business accountable. Then I joined the Rotary Club of West El Paso. It was thrilling to be with a group of small business owners who contributed their time and money to helping their communities.... (Read More ...)
