If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Ted Piper is a small business owner and the head of sales and marketing for his small business. They manufacture specialty plastics for heavy equipment manufacturers. His job takes him around the United States and occasionally into Canada. When on a business trip, he can be gone for days at a time. As a result of his hotel and motel stays plus all of the restaurants he’s eaten at, he has filled out numerous customer service surveys. (Read More …)  (Read More ...)

Earning customer loyalty goes beyond just providing great customer loyalty programs. It means understanding what customers want and providing that. Whenever possible, it’s idea for customer loyalty to also give added value. But it’s only added value when your customer feels it is. How much money you spend to provide it has nothing to do with its value. Creating Loyal Customers Begins Before Customer Loyalty Programs Akismet reports on spam protection for WordPress bloggers, examples of earning customer loyalty by creating added value While customer loyalty programs are popular with all customers,... (Read More ...)

Have you ever felt like a wallet, not a person when dealing with some customer loyalty programs? Yet others work extra ordinarily well. So, what is at the heart of a successful customer loyalty program? Successful customer loyalty programs are built on caring, in other words, on a golden heart. Interestingly, it’s heart. It’s a matter of caring more about the people who are your customers than about getting the immediate sale. Show that you care, really care. Show that you really listen. Avoid rushing to close a sale. Build the relationship – this can be a matter of a few minutes in some... (Read More ...)

Are you happy with your customer retention or would you like tools to help build your profits through strong relationships. As you’ve probably heard again and again, the cheapest sale is one to a satisfied return customer. In addition, if they are really happy with you, they love telling people about you, your products and services, which leads to more sales. So, if you are ready to take your sales to a new, higher level of happy customers, join Gina Gaudio-Graves, The JV Queen, and John Aberle of Aberle Enterprises as Gina talks about “How Can You Use Customer Loyalty Programs to Grow Profits?” ... (Read More ...)